AHEC JAPAN — Instagram Program 2027
AROUND THE WOOD
Live-edge hardwood slabs standing in a workshop
AHEC JAPAN Instagram Program 2027 — Implementation Plan

Connecting with today’s makers
through American hardwoods.

Thank you for selecting our proposal, AROUND THE WOOD. This document sets out the concrete plan for putting it into practice.

The core purpose of this Instagram is to build connections with today’s younger generation of makers through American hardwoods. In 2027, the events at Sakura Seisakusho, ORGATEC TOKYO, a summer woodworker project and DESIGNART TOKYO are linked to the program as opportunities to meet makers and share their work.

Alongside this, we will explore the eras these makers are drawn to, through a series that traces the history connecting woodwork in America and Japan — beginning with Sakura Seisakusho and George Nakashima.

01Direction

A media platform that starts from American hardwoods
and connects with Japan’s architecture, furniture and design culture.

We will develop AHEC JAPAN’s Instagram as a platform that goes beyond timber information and activity reports, offering designers, architects, furniture makers and other creators opportunities for discovery and learning.

It will convey the richness and sustainability of American hardwood forests, bring to light their historical relationship with Japanese making, and lead into new projects with the next generation of creators.

Woodworkers, in the broadest sense

Furniture makers, craftspeople, designers, architects, artists: we see everyone who works with wood as a “woodworker” in the broadest sense.

Just as George Nakashima called himself a woodworker, these are people who bring real affection for wood to their work. Through that work, we will convey the appeal of American hardwoods.

02Exploring History

Connecting the history of American and Japanese
woodworkers with today’s makers.

George Nakashima seated on one of his chairs, with live-edge slabs behind him
George Nakashima (1905–1990)

Exploring the eras that makers are drawn to is one way of building connections. We begin with George Nakashima (1905–1990), a Japanese-American woodworker. He worked in Antonin Raymond’s office in Tokyo before establishing his workshop in New Hope, Pennsylvania, and was known for his love of American black walnut.

Since 1964, Sakura Seisakusho in Takamatsu, Kagawa has been the only workshop outside New Hope to make Nakashima furniture. The relationship between AHEC, Nakashima and Sakura Seisakusho is both history and something that continues today.

100 YEARS PAST, 100 YEARS AHEAD — MAKERS WHO CONNECTED AMERICA AND JAPAN
1910s–20s
Frank Lloyd Wright / Arata Endo

The Imperial Hotel and Jiyu Gakuen Myonichikan: sites of American–Japanese collaboration.

1920s–30s
Antonin Raymond

Came to Japan with Wright and set up his office there, where Nakashima and Junzo Yoshimura trained.

1940s–
George Nakashima

Made furniture from American wood in New Hope. From 1964, with Sakura Seisakusho.

2027–
Next-generation woodworkers

American hardwoods for the next 100 years of making.

03Four Content Streams

Know the material, know the history, shape the future —
and share what is happening now.

01
KNOWLEDGE
AMERICAN HARDWOOD STORIES

The nature, sustainability, materials and culture of American hardwoods, re-edited from overseas AHEC materials.

24 / year
02
HERITAGE
WOODWORKER ROOTS

A series exploring the history of American and Japanese woodworkers. In 2027, starting with Sakura Seisakusho and George Nakashima.

12 / year
03
FUTURE
NEW GENERATION

New possibilities explored with today’s younger generation of makers.

12 / year
04
NOW
AHEC JAPAN

AHEC JAPAN’s activities, press releases and event announcements.

12 / year

01 AMERICAN HARDWOOD STORIES

Introduces the richness and sustainability of American hardwood forests, the character of each species, the relationship between forests and people, and the history and culture of timber. Photos, films and research data from AHEC Europe’s Instagram and AHEC’s main website are re-edited for a Japanese audience.

  • FOREST & NATUREForests, ecosystems, natural regeneration
  • SUSTAINABILITYSustainable forest management, data
  • WOOD SPECIESSpecies, grain, color, workability
  • HISTORY & CULTUREForests and daily life, timber culture
  • GLOBAL PROJECTSArchitecture and design worldwide

02 WOODWORKER ROOTS

A series tracing the people and places that have connected woodwork in America and Japan. In 2027 it starts from AHEC’s relationship with George Nakashima — both historical and ongoing.

  • American black walnut, the wood Nakashima favored
  • Sakura Seisakusho and its ties with Nakashima, covered in the greatest depth
  • Using what we learn at Sakura Seisakusho to trace back to the origin: the New Hope workshop and George Nakashima Woodworkers
  • In 2028, on to Antonin Raymond, widening the lineage toward Wright and Endo

Archive images are expected to be used with the cooperation of Sakura Seisakusho and George Nakashima Woodworkers.

03 NEW GENERATION

Explores new possibilities for American hardwoods through collaboration with today’s younger woodworkers, designers and architects. In 2027, built around the events, the stream follows the process from material selection through making to exhibition.

  • CREATOR STORIESIntroducing the makers
  • MATERIALChoosing species and materials
  • PROCESSSketches, prototypes, making
  • EXHIBITIONFinished works, exhibitions, visitors

04 AHEC JAPAN

A stream that shares AHEC JAPAN’s current activities as they happen.

  • Reports on AHEC JAPAN’s activities
  • Press releases
  • Event announcements
04Posting Plan
60posts / year

5 posts a month, 60 a year.

The base ratio is 01 : 02 : 03 : 04 = 2 : 1 : 1 : 1. Within 60 posts a year, the balance is adjusted, for example by increasing streams 03 and 04 around events.

Carousel posts of photos and text are the basic format, with film and interviews as well. A shared visual format will be developed so the four streams read as one on Instagram.

StreamPosts / yearShareMethod
01 STORIES2440%Re-editing existing overseas AHEC materials
02 ROOTS1220%Interviews, archive photos
03 NEW GENERATION1220%Coverage of events and making processes
04 AHEC JAPAN1220%Activity reports, releases, event announcements
052027 Event Concepts

Four events in 2027, meeting today’s makers.

Sakura Seisakusho showroom with Nakashima tables and chairs
Sakura Seisakusho
April 2027

Sakura Seisakusho × RePly

A chair created and exhibited at the Ginza showroom
Introducing today’s makers within the context of history.

After covering the relationship between Sakura Seisakusho and George Nakashima in February, we introduce new expression from RePly, a design team based in Shizuoka, at Sakura Seisakusho’s showroom.

Given the relationship that dates back to Nakashima, holding an American hardwood event at Sakura Seisakusho is a natural step. By making a chair in American hardwood, the project shows the appeal of the material and the possibilities of making across generations.

Instagram

Sakura Seisakusho is covered in February, RePly’s making process in March, and the exhibition in April — the first major milestone, linking 02 WOODWORKER ROOTS and 03 NEW GENERATION.

An overhead view of the ORGATEC TOKYO exhibition hall with rows of booths
ORGATEC TOKYO
June 2027

ORGATEC TOKYO

Spatial design by Hyota Nakamura (O.A. / OVER ALL) and Sho Sotoyama (Atelier matic)
Extending the material experience into architecture and interiors.

An exhibition space that presents American hardwood species and film content in a fresh, engaging way. Combining a film screening with a material display, it conveys the potential and sustainability of the timber. A booth of around 24 m² would be enough to create a meaningful experience.

Instagram

The making process and the film release in May, and the booth in June. Beyond furniture, posts show how the material extends into architecture and interiors: finishes, walls and ceilings.

Turned and carved wooden vessels and stools by Shoji Morinaga
Summer 2027

WOODWORKER

Shoji Morinaga × Akihiro Woodworks (Jin Akihiro)
In summer, woodworkers from Japan and America.

A project in which Japanese woodworkers create works in American hardwood, alongside works by American woodworkers shown in Japan.

Candidates are Shoji Morinaga and Jin Akihiro of Akihiro Woodworks, both based in Kagoshima. We are also considering adding one person from furniture or architecture, such as Wataru Kumano or Koichi Futatsumata, with George Peterson among the American makers under consideration. We are considering Sakura Seisakusho as the main venue, while exploring other options.

Instagram

The making process in July and the exhibition in August, introducing makers who bring affection for wood to their work, from both Japan and America.

A furniture exhibition space enclosed by wood-board walls in a glass-walled lobby
DESIGNART TOKYO
November 2027

DESIGNART TOKYO × Mitre & Mondays

Wood for the Trees in Japan
Exploring a Japanese adaptation of Wood for the Trees.

We are considering bringing “Wood for the Trees” — the installation AHEC presented at 3daysofdesign in Copenhagen and Shoreditch Design Week in London — to DESIGNART TOKYO, together with Mitre & Mondays, the London studio that designed it.

We would work closely with AHEC headquarters to maintain consistency in the creative approach, including the film content, while exploring how a Japan-based designer could contribute.

Instagram

Introducing Wood for the Trees and Mitre & Mondays in September, making in Japan in October and the exhibition in November — the project that closes the year.

Details, venues, dates and participation conditions for each project will be finalized through further discussion.

06The Year at a Glance

Four projects, built up
while tracing history.

APRIL
START
Sakura Seisakusho × RePly

Introducing today’s makers within the context of history

JUNE
EXPAND
ORGATEC TOKYO

Extending the material experience into architecture and interiors

SUMMER
CRAFT
WOODWORKER

Connecting woodworkers from Japan and America

NOVEMBER
CONNECT
DESIGNART TOKYO × Mitre & Mondays

Bringing an installation from overseas to Japan’s design community

The 02 WOODWORKER ROOTS series runs throughout the year, and each event is built into content from the preparation stage rather than ending as a one-off — so that meeting today’s makers, and the history behind them, are told as one story.

07Annual Schedule

Starting at Sakura Seisakusho,
arriving in New Hope at year’s end.

PeriodTypeContent
2026.11–12PREPARATIONConfirm direction, collect existing materials, develop the visual format, approach interviewees
2027.01LAUNCHLaunch of AROUND THE WOOD, introducing the four streams
2027.02ROOTSCoverage of Sakura Seisakusho: the journey begins with its ties to George Nakashima
2027.03PROCESSRePly: the making process
2027.04EVENTSakura Seisakusho × RePly
2027.05PROCESSORGATEC TOKYO: the making process; film release
2027.06EVENTORGATEC TOKYO
2027.07PROCESSShoji Morinaga × Jin Akihiro and others: the making process
2027.08EVENTSakura Seisakusho × Shoji Morinaga × Jin Akihiro and others
2027.09STORIESIntroducing Wood for the Trees and Mitre & Mondays
2027.10PROCESSWood for the Trees in Japan: the making process
2027.11EVENTDESIGNART TOKYO × Mitre & Mondays
2027.12ROOTSA proposed visit to George Nakashima Woodworkers in New Hope, Pennsylvania, together with participating creators DREAM PLAN
08Further Proposals

An event at Jiyu Gakuen Myonichikan,
a site of American–Japanese design collaboration.

The dining hall of Jiyu Gakuen Myonichikan, lit by tall geometric windows
Jiyu Gakuen Myonichikan

Jiyu Gakuen Myonichikan was designed by Frank Lloyd Wright and his disciple Arata Endo. Built as the school building of Jiyu Gakuen, founded in 1921, it is an Important Cultural Property of Japan. As a model of “dynamic preservation” — conserving a building by continuing to use it — it still hosts events, fashion shows and concerts.

We propose an event here, in a place born from collaboration between an American architect and a Japanese architect, to show the relationship between American hardwoods and Japanese making.

As the starting point of the lineage that runs from Wright to Raymond and Nakashima, it also connects with the 02 WOODWORKER ROOTS series.

Screening, Talk and Reception

We are looking for a venue that can host a talk and reception alongside a film screening. Candidates are Innovation Field Yaesu (5F) at Tokyo Midtown Yaesu — easy to reach from other regions and able to combine screening, exhibition and networking — and Jiyu Gakuen Myonichikan.

We would also like to discuss whether to hold it as a standalone event or align it with DESIGNART TOKYO or a similar event.

A collaboration with Yuma Kano (NOU)

We continue to consider a collaboration with Yuma Kano using American hardwoods.

We would like to discuss the timing and form — whether through involvement in Wood for the Trees in Japan at DESIGNART TOKYO, or in a project from 2028 onward.

09Team

Editing and operation, overall direction, art direction.

RCKT / Rocket Company*

Planning, editing, operation

Founded in 1999. A creative production company rooted in fashion and wider culture, working across fields. Its work includes planning and producing advertising and events, editing magazines and books, coordinating and casting creators, and consulting. In 2026, a project produced by RCKT received the Tokyo ADC Grand Prix.

Responsible for Instagram editorial planning, interviews, photography, writing and day-to-day operation, as well as event planning and production and coordination of creators.

HALU

Halu Co., Ltd. — Yoko Sasaki | Overall direction
–Marketing and business development at Desgrippes & Gobé, a Franco-American brand design agency
–Marketing and business development across Asia Pacific at Herman Miller, a global furniture brand
–Japan market-entry consultancy and business platform development for Harbour, an Australian furniture brand
–Extensive network across lifestyle retail, architecture and design firms, and the hospitality sector

Responsible for overall direction, program development and building the domestic network.

Junya Handa

Film Director / Art Director

A film director focused on concept-driven work, including advertising, brand films and music videos. He is involved from planning and direction through shooting and editing, bringing each brand’s world to life on film. His career began in graphic design for the fashion brand N.HOOLYWOOD, and drawing on that experience, he also works as an art director. Alongside film, he designs key visuals and graphics.

Responsible for art direction, design and visual direction across the program, including Instagram.

Collaborating Creators
A live-edge lounge chair by RePly

RePly

APRIL 2027 Sakura Seisakusho × RePly

A project by product designer Yu Matsuda, artist Nobuaki Sato, woodcrafter Katsuhisa Toda, who makes sashimono furniture, and graphic designer Ayuko Kuwata, all based within a 50 km radius in western Shizuoka Prefecture.

Coming to wood and making from four different fields — design, art, woodcraft and graphics — the members bring their perspectives together in each piece they create.

An exhibition space designed by O.A.

O.A. (OVER ALL) Hyota Nakamura

JUNE 2027 ORGATEC TOKYO

Leads O.A. (OVER ALL), a design collective that brings together a diverse group of spatial designers. Through collaboration with designers and artists, it creates new forms of expression and culture that cross disciplinary boundaries.

After serving as director of the gallery ROCKET in Omotesando, he went independent in 2014. His work cuts across planning, space and art: spatial design for exhibitions, shops and shop windows; curation of art events; prop styling; and event production. In 2026 he was also involved in “NEVER STOP EXPLORING EXHIBITION,” THE NORTH FACE’s 60th anniversary exhibition. Since 2015, he has been creative director of “Kazoku,” an annual publication on the theme of family.

Objects by Sho Sotoyama combining stone and wood

Atelier matic Sho Sotoyama

JUNE 2027 ORGATEC TOKYO

Founded matic in 2012. His work spans store design, venue design for exhibitions and events, and display design including shop windows for PARCO and Tokyo Midtown.

Alongside this, he creates works that combine natural materials such as marble, minerals and soil with acrylic and resin. His work has been shown at the Tokyo Metropolitan Art Museum’s “Isamu Noguchi: Ways of Discovery,” in a collaboration with agnès b., and at the “1000vases” exhibitions in Paris and Milan, and he took part in DESIGNART TOKYO 2025. He also works to promote Akiu stone from Sendai, Miyagi.

An installation of hanging timber boards and log benches

Mitre & Mondays

NOVEMBER 2027 DESIGNART TOKYO × Mitre & Mondays

A London-based studio designing and making objects and spaces that connect people to the material world around them, with a focus on social and environmental impact, regenerative materials, and design for disassembly and repair.

With British furniture maker Benchmark, they created the installation “Wood for the Trees” for AHEC, shown in 2026 at 3daysofdesign in Copenhagen and Shoreditch Design Week in London.

Turned wooden vessels by Shoji Morinaga displayed on the floor

Shoji Morinaga

Woodworker | Kagoshima

Born in 1976 in Kagoshima. After working as a carpenter and furniture maker, he opened his workshop Crate in Hioki, Kagoshima in 2007. Self-taught in woodturning, he makes bowls and objects that bring out the character of each grain. In 2011 he assisted the American sculptor Alma Allen in his studio.

Two hand-carved wooden mugs by Akihiro Woodworks

Akihiro Woodworks Jin Akihiro

Woodworker | Kagoshima

A woodworking group based in Kagoshima. The jincup began in 2007 as a cup Jin Akihiro carved as a gift for his mother; each is carved from local tabunoki wood dried over several years. The group works in Japan and abroad, including collaborations with Blue Bottle Coffee and exhibitions in Paris and New York.

A charred, turned log stool by George Peterson

George Peterson

Woodworker | North Carolina, USA (candidate)

An American woodturner who taught himself woodworking and sculpture from 1992. He runs the studio Circle Factory in North Carolina, making lathe-turned bowls and stools as well as sculptures from used skateboards, and has held several solo exhibitions in Tokyo.

A series of light wood chairs, tables and benches by Wataru Kumano

Wataru Kumano

Designer | SUMMER 2027 candidate

Born in Tokyo in 1980. Studied furniture design in Finland at Lahti Polytechnic and the University of Art and Design Helsinki (now Aalto University). After returning to Japan in 2008 he worked as a designer at Jasper Morrison’s Tokyo studio, and founded his own studio, kumano, in 2011, working on interior, furniture and product design internationally. In 2019 he created furniture with Takayama makers in an AHEC project. Associate professor at Musashino Art University.

A café interior finished in vertical wood panelling

Koichi Futatsumata

Designer | SUMMER 2027 candidate

Born in Kagoshima and based in Fukuoka and Tokyo. He leads CASE-REAL, designing spaces and architecture, and KOICHI FUTATSUMATA STUDIO for product and object design. Alongside spatial design for shops, homes and restaurants across Japan, he also designs furniture.

Wooden posts with branch-shaped hooks by Yuma Kano

NOU Yuma Kano

Timing and role under consideration

Born in 1988. Graduated from the Department of Design at Tokyo Zokei University. Went independent after working as an assistant to the artist Yasuhiro Suzuki. From a studio in a former shipyard, he works on product design, brand direction, interiors and artwork.

He developed “Rust Harvest,” which transfers rust grown on metal onto acrylic, and “ForestBank,” a material made by binding forest resources not used for building or furniture — small-diameter trees, branches, leaves, bark and soil — in a water-based acrylic resin and then cutting it. In 2023 he presented “TOUCH WOOD” with Eindhoven-based designer Sho Ota at ALCOVA during Milan Design Week, followed in 2026 by “TOUCH WOOD 2” in cooperation with Karimoku Furniture. Awards include the Good Design Award, the IFFT Young Designer Award and the German Design Award.

10Year Two and Beyond

2028 and beyond — exploring future directions.

In its second year, WOODWORKER ROOTS traces the lineage back to Antonin Raymond, in whose office Nakashima trained.

The themes and direction for 2028 will be further explored based on audience interests, opportunities for collaboration, and their relevance to American hardwoods.

Raymond came to Japan with Wright and left many buildings here; Nakashima and Junzo Yoshimura both trained in his office. We will follow the work of makers who connected America and Japan, from both the woodworker’s and the architect’s side.

The HERITAGE series continues by visiting modern-era makers and those who know their work, and listening to their stories.

A misty autumn hardwood forest
Hoosier National Forest, Indiana, USA
11What We Aim For
Tracing the past 100 years,
KNOWLEDGE
Know the material and nature
HERITAGE
Rediscover history and culture
FUTURE
Inspire new creative work

Knowing American hardwoods
opens new possibilities for design.

We will grow AHEC JAPAN’s Instagram into a platform that moves from sharing knowledge, to connecting people, to new creative work.